Wednesday, May 4, 2011

Print vs. Electronic Publication

PRINT VS. ELECTRONIC PUBLICATION

Translated nto Slovenian as “Knija v digitalni dobi.” Sodobnost no. 3 (March 2011), 201-206.

The digital age has already had profound effects on business and social institutions. It has driven the brick-and-mortar movie rental business into bankruptcy, and mail rental chains are moving into on-line service; the U.S. Postal Service drops deeper into deficit because of this kind of shift and even more because of e-mail. Some assert that the publishing industry will also be cataclysmically affected, even that printed material will disappear.

Certainly something is happening. Even a cursory review of material about print v. pixel distribution shows that there is no consensus about when, or if, this paradigm shift will be completed. Given the uncertainties, perhaps it is best to examine the situation, or rather situations, since different types of publication offer different challenges and possibilities.

I cannot pretend to great expertise. A family member who works for Microsoft called me a technopeasant. He recognizes that I have a high-speed internet connection and can use e-mail and search engines, but from his point of view I might be using a wooden hoe while he rides in an enclosed air-conditioned cab atop the latest model of tractor. But years ago I had the sense to respond to the question, “Will the internet hurt writing” with “Good heavens, no.” It’s saved me hours of prowling dusty library stacks, and now that I’m no longer 300 meters from a good research library, it has saved me from hundreds of embarrassing errors and omissions. In writing drafts of this article, I have probably used it dozens if not hundreds of times.

In any case, I have been involved with all kinds of printed matter for more than seventy years as a reader and for more than half a century as a writer. So I have some ideas about what from the current system seems useful, how the old and new can complement each other, and how electronic media might be extended. That’s on the principle that if even I can think of it, someone should be able to do it.

I’ll begin with books, with which many of us are most intimately engaged. It’s clear that e-readers are becoming cheaper and more versatile and that e-books continue to grow in popularity, so that Amazon.com now claims to sell more of them than it does of printed books. The change from hot type-setting to digital anticipated and made easier the new technology, and most e-books have a parasitic relationship with print that shows few signs of becoming commensual.

There are obvious arguments in favor of e-books. Readers can get them almost instantly by Wi-Fi or other means, at a pinch going to a bookseller able to download material on-site. E-readers can store 3,500 or more books on a small device, saving money, space, and the environment. Readers can get immediate definitions of words and, with word-search, have at hand an instant concordance, even of one’s whole library, and even take and preserve annotations.

Those are marvelous features for the casual reader and even for what Virginia Woolf called the Common Reader (all too uncommon) who has a healthy but not professional interest in intellectual and cultural matters. And there is the question of textbooks, though anyone with long experience of teaching might have reservation about student interest in intellectual and cultural matters. The price of textbooks has long been a scandal—not so much initial costs, though those are bad enough, but the publication of new editions without any justification other than stifling the used-book market. A friend of mine benefitted from but lamented this practice as her text-book for remedial—I’m instructed to call them ‘basic’—courses in first-year university English courses went through edition after edition. The old material wasn’t going to make the students any stupider, nor was the new likely to make them smarter. E-publication might lessen the temptation to churn out new editions, though that’s far from certain because it will lower the cost to the publisher and shorten the time needed to prepare new material.

Some books would benefit from e-publication, perhaps from publication in print as well as pixel. These are books which, for various reasons, necessarily have limited circulation. For example, texture press, one of my publishers, has issued two books of my poems, both in e-form, one with a publish-on-demand house, one only in pixel. The second has illustrations; that would be too expensive for a limited run. Either would have had very limited print run, had they been published at all. I remember a remark by a colleague, a poet with a much longer record, who replied to my question about whether a very small press was a good one. “Any press that will publish your poems,” he said, “is a good one.

Dual publication would be especially useful for translations. There is a very good local example in the center of Ljubljana. The Slovenian Writers’ Association publishes translations of prose and verse that offer the possibility of making individual writers and the national literature more widely known. I’ve reviewed some of them for the American journal World Literature Today. But anyone who reads the reviews and is moved to acquire the book will have to come to Slovenia to get a copy—as I have had to do in order to get a copy to review. I’m always happy to come here, but most readers can’t do that even once. It would cost little to put these translations on a web site, and loss of revenue would be negligible or non-existent. But Slovene writing might reach a larger audience.

Of course, there are arguments not exactly against e-books but against overly enthusiastic praise of their virtues. Here I’m responding primarily as a scholar. I probably don’t have quite 3,500 books, but I have a lot, none in electronic form and most unlikely to be, and I need most of them for my work. Some texts are available electronically, but how does one cite an e-book in a closed system? The purpose of citation is to enable the reader to check on whether the source actually says what I say it says. That’s doubtful with Kindle or Nook, though it’s not a problem with texts from the Gutenberg Project or other repositories, and with on-line sources which it’s much more convenient and useful to cite a link. (What, one might ask, about people who don’t have internet access? Two responses come to mind. What about people who don’t have access to a library or whose library doesn’t have that source? Another answer, as my Jesuit ethics professor [and James Joyce] would say, “We speak here of normal natures.”)

Allied to the citation problem is that of textual provenance and accuracy—who transcribed it under what guidelines? Most readers would not consider this a problem, but scholars are aware of corruptions and variants in various versions of a text, and that is a problem. Peter Shillingsburg scorns Gutenberg texts as “insufficiently proofread, inadequately marked for font and formatting, and they come from who knows where….”[1] Another advantage of printed books is that they make recursive reading easier—that is, one can check back and forth to see patterns, contradictions, and other interesting similarities and anomalies. The process seems clumsier on e-readers, but perhaps I lack the knowledge that would make it easy. That’s related to the question of inertia—I’m used to books, and experience with microfilm and microfiche has made me wary of any medium that requires any electricity more intrusive than a reading lamp.

There’s one personal objection. Amazon.com’s Kindles, at least some models, make a click when the reader selects a new page. My partner likes to read in bed while I’m trying to sleep—and that noise, recurring at irregular intervals, is like Chinese water torture. And, more seriously, is the possible analogy with films. “Straight to video” means, in the US, that the product is so bad that it cannot be shown in any theater. Could “straight to kindle” mean the same thing? Or are the two situations so different that the comparison won’t hold?

Periodicals are a different matter. I continue to read the morning newspaper, though faster than I used to because I’ve already seen news and some analysis on the internet, though any time I start believing in the Pelagian view of human nature, I look at the electronic responses, moronic to ill-informed, to items in the e-version. Here more is definitely less. In the on-line versions, recursiveness is not much of a problem except for material involving complex arguments or detailed analysis. And citation and verification are even simpler, through links, than with hard copy.

A problem with books but even more with periodicals is the question of storage space. Several years ago librarians were reviled for sending physical files of newspapers to the trash or recycling bin because they took up too much space and were used very little. The response was “What part of repository don’t you understand?” I don’t remember whether the contents were preserved in microform (bad) or digitized form (pretty good for the obvious reasons that they could be searched and copied even more easily than the originals).

Newspapers and magazines retain a shelf-life because they are sources of facts and attitudes useful to the historian. The same might, grudgingly, be said of scholarly and scientific journals. The circulation of these materials is very low, partly because in many libraries they don’t circulate but are used on-site. But they tend to be superseded, scientific articles because new and modified findings render them obsolete. Back issues of scholarly journals in the humanities tend to be ignored because critical and theoretical fashions change, because the body of secondary material is impossibly large, or because scholars are lazy—in one instance, ignoring a major source of material for a critical argument because the writer’s Oxford college did not have the book, though the Bodleian down the street did.

Another problem with periodicals in the past is that, when budgets were cut, whole volumes of a run disappeared. One could look at library shelves and see gaps indicating, like tree rings, recurrent cycles of drought. And periodicals, especially in the sciences, are ruinously expensive. Once I served on a university committee to study ways of cutting periodical costs by a certain percentage. After looking at the print-out of titles and prices, I found a solution: abolish the chemistry department.

My suggestion was not entertained in discussion or entered in the minutes, but like many seemingly absurd remarks, it contained a serious point. Scientific journals, many published for profit by commercial publishers rather than scientific associations, not only have four-figure subscription prices but charge page costs to authors. E-publication has the potential to lower costs of production or in some cases to by-pass the publishers altogether.

Then there is the problem of costs over and above subscriptions. As Jennifer K. Sweeney points out in “Cost/Benefit Comparison of Print and Electronic Journals in a University Library: A Progress Report” (http://www.libqual.org/documents/admin/sweeney.pdf), “print journals generate costs in stacks, processing, binding, and periodicals desk, where e-journals do not.” Even if e-journals are not cheaper than print versions, and many are, space has become a major consideration for all libraries.

However, one problem with e-journals, in sciences and elsewhere, is credibility, supported if not assured by the system of peer review. That is cheap, since at least in the humanities it is done as part of one’s professional service. Department heads and deans tend to look askance at publications in journals not, or not rigorously, peer reviewed. But e-journals can be as rigorous as print journals. Some publish in both versions.

For most journals, conversion to e-publication has a number of benefits. A minor example, Evelyn Waugh Newsletter (later and Studies was added) is useful because I have been involved with it since its inception in 1967 after Waugh was safely dead and the editors were immune from his scorn. It was founded by the late Prof. Paul A. Doyle and had a largely vestigial editorial board, of which I was probably the youngest member. Paul had the contents typed and duplicated—one side of a standard 8 ½ x 11 inch American typewriter sheet—whereupon someone stapled its pages together and he carried the issues, about 200, to the post office. Over the years I urged him to cut paper and postage costs by printing sheets on both sides, but he refused because he thought the result would be hard to read.

Later I urged him to consider using a cheaper printer. Again, no. He would occasionally complain of costs as libraries cancelled subscriptions or, as he maintained, I cost him a subscriber every time I reviewed a book. Since the subscription started at $1.-00 a year for three issues and by the end of thirty-two volumes was $8.00, I suspect the other libraries may have done what mine occasionally did—credited a cancellation at the average cost of a journal, very useful for my English department in the recurrent cut-backs. As Paul aged, he lamented the difficulty of carrying the issue to the post office. I suggested an e-version, very tentatively since I wasn’t sure he really trusted typewriters and would have preferred to make copies with a quill pen while sitting on a high Dickensian stool. Finally he sought a successor, but by 1998 most of his editorial board members were past or near retirement, and after thirty-two years he suspended publication, living another dozen years as a leader in self-imposed exile.

Then in 2002 a younger scholar, John Howard Wilson, resumed publication on a website. He sends e-notices of new issues to about 210 people and hard copy to three holdouts. There is no subscription fee. All peer review and other correspondence is conducted by e-mail; his university provides web space. The only costs seem to be for mailing out review copies of books, and even those could be reduced by having copies sent directly from presses to reviewers, as is the case with Southwestern American Literature and perhaps other journals.

While technically the circulation is not much higher than it was in Doyle’s day, the journal is potentially, because of Google and other search engines, far more widely available than it could have been during Paul’s day. Moreover, David Cliffe, an Englishman whose good will seems equal to his energy, has scanned and made available the first ten volumes of the Newsletter. And all of the print issues will apparently be available, at a price, from a commercial site.

This seems an ideal solution for a publication of this kind. While the contents are not uniformly ephemeral, some pieces are just above fan notes, and while many of the articles contain valuable insights, most have neither the length nor the depth of those in weightier journals. But there is no reason why academic journals, which faced many of Prof. Doyle’s problems, should not follow the same pattern. Many have. So have some publishers of scholarly monographs. Ten years ago Timothy McGettigan, in “Where Scholars Fear To Tread: The Inertia Of Academic Epublication,” called for wider application of new technology and dismissed fears about scholarly integrity, maintaining that, “far from bringing about its demise, epublication has enhanced and updated the peer review process (Harnad, 1997, 1998/2000; Willensky, 2000). That is, epublication has permitted the development of post-peer-review procedures that can generate data to evaluate not only readership and citations, but even the amount of time that readers devote to perusing oft-cited articles (Sosteric, 1996c, 1999c). Thus, there are no essential contradictions between ‘legitimate’ scholarship, and epublication’” (http://radicalpedagogy.icaap.org/content/issue3_2/editorial.html). The prospect of keeping material current rather than having it congeal is especially exciting.

Still, given the choice of print or pixel for my periodical publications, I choose the potentially wider circulation. One magazine I review for offers its contributors a choice—print and e-versions differ—and I always choose electronic publication because I can at least send the link to people who might be interested in the topic.

But even this version, like the ones McGettigan envisions, seems wedded to the format of the print book. It is true that post-peer-review would allow questioning and modification of material in articles, but these are versions of letters to the editor. McGettigan does not seem to envision the application of other techniques. Even the Daily Oklahoman, called the worst newspaper in America by the Columbia Journalism Review (Google it if you don’t believe me), accompanies articles not just with photos but with video clips and the more than occasional visual and aural commercial, its reporters and columnists turned into TV personalities. Of course, the newspaper is allied with a television station, but the technology is not that difficult to implement. The New Yorker appends urls at the end of some articles which provide more discussion, illustrations, or the opportunity to communicate further with the author. This is a trend that shows every sign of broadening.

E-books might also make use of other media. My friend’s textbook publisher began to require that she and her collaborator provide supplementary material on a website as well as a teacher’s manual for slow instructors. Some writers of fiction have experimented with hypertext, not merely, as in its root sense, containing references to other sites, but a narrative which becomes more fluid and sometimes unrecognizable. So far, this sub-genre has not spread very widely. But scholarly editions could be profoundly affected. Just as computers have taken over the making of concordances by hand, like that for James Joyce’s Ulysses compiled with the help of a government grant during the Great Depression, digital texts can be manipulated to create variorum editions in ways described by Peter Shillingsburg, who proposes a new model using hypertext for an edition “webbed or networked with cross-references connecting variant texts, explanatory notes, contextual materials, and parallel texts. An archive in a hypertext environment can provide radiating access routes to all its parts.”[2]

This format is theoretically superior to any possible print edition, including one I am preparing of Evelyn Waugh’s novel Brideshead Revisited. There are so many variants—some 140 pages—that no publisher can afford to record them. But at present, a compromise, unsatisfactory though it may be, is the only solution, given copyright laws and the reasonable demands of heirs to the estate.

Clearly, though, things are changing. What is next? We may come to regard printers as exotic and eccentric as we now do scribes. We may never have to encounter anyone to acquire any form of reading material and become as isolated as the characters in Isaac Azimov’s science-fiction novel The Naked Sun. People in print publishing may scurry like ants whose hill is disturbed—they already feel tremors. Or people may want the experience of the physical book just as some moviegoers prefer a large-screen theater to a four-inch cell phone screen.

One possibility I had not considered before I mentioned to my partner the subject of my essay. She asked whether it might be necessary to preserve at least one hard copy of a book. Of course—rather like storing the smallpox virus in case further study is needed.

Meanwhile, I want my books in print form so they can live up to my publishers’ promise that their paper “will last several hundred years under normal use. It covers ph value, tear resistance, alkaline reserve and lignin threshold,” so that when, after humans have extinguished our race, aliens can puzzle at the strange object that is externally solid and internally flexible.



[1] Peter Shillingsburg, Scholarly Editing in the Computer Age: Theory and Practice, 3rd ed. (Ann Arbor: University of Michigan Press, 1996), p. 161.

[2] Ibid., p. 165.